How to write a proposal that gets read

Updated 2026-05-27 22:50:17.000000 · 170 views

Three rules that matter: 1. **Address the brief.** Repeat back the exact requirements in your own words so the client knows you read it. 2. **Show, don't tell.** Link 2-3 directly relevant past piece


Three rules that matter:

1. **Address the brief.** Repeat back the exact requirements in your own words so the client knows you read it.
2. **Show, don't tell.** Link 2-3 directly relevant past pieces. Skip your generic portfolio.
3. **Quote a number AND a timeline.** Vague proposals get skipped.

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